While programs for the business community are an integral part of Society Activities, the importance of cultural and educational events are not overlooked. For Japanese visitors to San Antonio, the Society serves as a bridge for introducing American culture as well as San Antonio sights and scenes. Programs on Japanese business, education, language, art, literature, music, etc. offer a window for Americans to gain an understanding of Japan.

Examples of annual activities include  Shinenkai (New Year’s) Potluck Dinner and Program,  Matsuri Festival, Asian American Festival, and Bonnenkai (End of Year Holiday Party).

Special Programs have included a Noh concert, Taiko Drummers, guided tour of the Asian Wing of the San Antonio Museum of Art, exchanges of students and teachers, and presentations by leading Japanese business leaders. JASSA has been a strong supporter and provided leadership in the redevelopment of the Kumamoto-En garden at the San Antonio Botanical Gardens and the Japanese Sunken Gardens in Brackenridge Park.

The growth of the Toyota plant and its suppliers has increased the frequency of visits by Japanese delegations to San Antonio. JASSA continues to play a role in providing introductions and as a resource for business people on both sides of the ocean.

The Society organizes and carries out its activities through its committee structure. Members are urged to actively participate by joining the committees which match their needs and interests, to share their knowledge and experience, and to support with their time and talents the goals of the Society.

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